Empty Restaurants on Halloween? Not So Fast.
Historically Halloween is one of those holidays that can leave a restaurant empty; we mean “crickets” empty. The goblins may be working with you this year, mild weather, decent economy, and Halloween is on a FRIDAY!!! Did you realize that Halloween is a 6Million dollar holiday? Even now at this late date there are plenty of things you can do to drive traffic:
Free Kids Meal with Coupon. Ok they don’t want to go out to eat but their parents do. What better way to put a curfew on all the sugar crazy foraging then to offer free meals to the kids? Be specific with your menu, be sure to tie it to an adult meal and you’ll bring them in.
Discount on Meal with Costume. From this time, say 4pm, to that time, how about 9 if you feel you can’t open the doors till this usual closing, you’re offering a discount on certain (popular) menu items. Have some fun with this. Do some decorating,
Tie Halloween Meals to Charity. Take a page from Chipotle’s play book with last years “Boorito” campaign that raised a million dollars. Chipotle has raised 3Million over the past three years.
For a laugh, check out their commercial for the “Boorito” campaign:
They are going with a “Dressed to Kill” fundraiser this year. Come dressed as a Twinkie or some other form of junk food and you’ll get a burrito, bowl, salad or an order of tacos for $2 bucks. Up to a million of those bucks will go to the Jamie Oliver “Food Revolution”. If you’re small think in terms of your own backyard. Collect for a cause close to your customer’s hearts.
If you’re just starting out, go with a free snack with costume. A little can go a long way. Get the coupons to the schools…just saying that’s the audience you’re after?
The chances are if you’re a high end restaurant and even remotely close to a parade route you’re going to be empty. Send your people out with snacks and towels over their arms. If you’re high end, usually have a line and a pretty long wait time for seating and you’re nowhere near the parade routes your best tweet of the year will be: It’s Halloween, seating is open and there’s no wait…