How to Boost Awareness of Your Product
According to FoodProcessing.com, more than 50 percent of food companies’ current revenue is sourced from products that were not on the product line five years prior. New products are being introduced every year, and it’s clear these products play an integral role in the longevity of the business.
In a vast landscape of competition, how can you market your new product to chefs and industry professionals?
Try these tips:
1. Build a Website
Even if it’s a landing page that lives within your current website, an online presence promoting your product is a key element in getting the word out there and providing valuable content to your consumer.
FlashPepper Tip: This page should not only provide information about your product, but it should also contain easy ways to purchase (or how to find where to purchase) and provide ideas on how your product can be incorporated into any kitchen (recipes, testimonials, solves a problem, saves money, saves, time,etc.).
Example of a foodservice microsite:
2. Create a Campaign
The best way to reach an audience is to communicate with them in several different ways. Press releases, e-newsletters, print marketing materials, and social media should be promoting consistent messages and brand images.
FlashPepper Tip: Make sure to plan a schedule of when and how messages are distributed so you can keep your campaign organized and measure its effectiveness.
Example Marketing Campaign Structure:
3. Social Media
In a fast-paced kitchen environment, social media has erupted into an accessible way for chefs to share dishes and promote their restaurants. That means it’s a great way to offer them information about your new product.
FlashPepper Tip: Instagram, Twitter, and Facebook are great outlets, but also look to reach out to culinary groups on LinkedIn.
4. Provide Samples
Chefs love to play with their food. By offering chefs accessible samples to try and test in their own kitchens, you are providing an incentive for them to see how your product can fit into their kitchen. Your product can’t be sampled? No problem – offer a sign up form for a product demo. Invite your lead to the showroom or go out and visit them!
FlashPepper Tip: Let FlashPepper do this for you! Check out the Pepper Pak below.
5. Participate in the Pepper Pak
A collaboration between FlashPepper and IntoxiKate.com, a food blogger based in the tri-state area, the Pepper Pak is a collection of innovative products delivered to restaurant chefs and industry professionals. We can put your product sample in the hands of chefs for you. To learn more about the Pepper Pak, check out this video.