The New Stuff


New Glassware Launch Promises to be #WhatWineWants

When the MP3 came out, CDs got more use as frisbees than as sources of music. When Uber came out, taxi drivers began looking for new work. You see where we’re going with this – sometimes, a product or idea comes along and there’s no looking back. Cardinal International is promising just that; a new glassware product that will have your other wine glasses looking for new work.

For the past month, Cardinal has been hyping this new product line for launch at this year’s National Restaurant Association conference in Chicago and its vague, but intriguing teaser campaign has us anxious for the reveal. It promises to be the glassware that wine has been waiting for – a concept reinforced by the hashtag, #whatwinewants. But what is it about these new glasses that’s so different that it promises to put your current glassware on the unemployment line?

What Wine Wants - Candy

We’ve been speculating since receiving their first teaser eblast but thankfully we’re close to the launch at the NRA and will know for sure soon enough. If you’re interested in getting updates on their new product launch we suggest you sign up here so you can be among the first to know. Typically, a new product introduction comes with promotions and offers so if you’re a chef or restaurateur don’t be caught wishing you’d paid attention sooner.


They’ve also put up a microsite for the launch that has some extra info and goodies – check that out here and let us know if you have any insider scoop about the launch of this new glassware line. Otherwise, we’ll have another update after the NRA reveal!


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